Nike NSW M51 parka

We have finally recieved the beautiful M51 fishtail parka from Nike's pinnacle collection entitled NSW. This iconic military silhouette, originally designed for the extreme conditions of the Korean war in 1951 & later adopted by the british Mod culture, comes in three different colors & has been updated in a way that only the NSW designers can think.

Get a better look at these modernized classics @ the C store blog

Reebok Freestyle Hi!

Three new colours from Reebok Freestyle hi has arrived
to SFD sneakerstore!

Jump to SFD blog for more views!

Online soon!

Huf Converse Red instore!

Check the Cali OG blog for more!

Skate News!

Check out The Cali Skate Blog for the info!

Overkill X NB "The Berlin wall" Pack !!

Overkill and New Balance honours the fall of the Berlin wall,
with a collaboration on a 577 model with three fresh colourways!

Release date 5th December, instore & Online !!!


Check out the SFD blog for more info and pictures of the
Berlin wall pack!!

Ransom X Adidas The Creek

Yesterday we recieved yet another model from the collab between Adidas & Ransom. This one is called The Creek & is a great cross between sneaker & workboot.

Check them out @ the C store blog!

G-shock Metalic Color Pack!

New G-shocks instore and online go to the Cali OG blog for more!

U-lace?

For all sneaker freaks out there...

We got a colorful delivery by a new Costumized lacing system
that transforms your sneakers into a limited edition of one...

Its called U-Lace.

Live NOW

Check out the SFD Sneaker blog!

C Store Favourite Picks!

If you're a subscribed reader of the C store blog, you've propably already figured out that we have a soft spot for knitted shawl collar sweaters.

Check out three of our top picks that we carry both in store & on line @ the C store blog

Skate Sale!

Check out The Cali Skate Blog this instant! Dont sleep on this one!

Skate news!

Check out The Cali Skate Blog for the news!

Reebok 7 Deadly Sins pack!

The limited Reebok Deadly sins pack is now availible.

You can Only get it Instore at SFD sneakerstore!

More pictures here!

SALE on assorted Carhartt jackets and Edwin Shirts & Jeans!

We are having a sale on some of our Carhartt and Edwin Clothing. Check the OG blog for more!

Benny Gold First Timer at Cali OG!

New SF brand Benny Gold for the first time at Cali more info at the OG Blog!

3 Big News!

We got voted to be on the top 100 list of all(yes, ALL!) websites in Sweden for 2009!
This was done by the super brains at IDG site/magazine Internetworld.
We took place 98. Next year we aim higher..



For Sweden Customers we signed up for a special campaign:
Köp Nu-Betala nästa år!
ojoj OJ, precis så bra är det: Köp nu - Betala 31:a Januari 2010. Helt RÄNTEFRITT!!

And lastly but not least: We have powered our search function on the website with Google!

This means, its now as easy to search for products and sizes, as when you do it with a normal Google.com search!! But its only showing results within our webshop ofcourse..

For example: try to write in: "nike airmax1 +Us 11", then push "search the Shop!" button, and voila: you got the selection of all Air Max1´s in your size!!

Yup, multiple words, frases and sizes now is only a very easy search away!

These are just some improvements.. more to come...

Have a nice weekend, and dont forget to check out the freshest updates at the

"LATEST PRODUCTS" page!

Weekend shopping at SFD!

The store is ready for the weekend with a lot of
nice products for the season and some really great deals
you can't miss out!

Detailed information continues after the jump!!