Thursday, August 16, 2007


UNDER PRESSURE

The first anniversary tee to be unveiled is the one made by Stockholm based brand Under Pressure, driven by Cali-colleague Carl Henrik.The name Under Pressure is taken from the classic song made famous by Queen & David Bowie, and the inspiration for the prints in the "regular" collection comes from the evolution, history and usage of the article of garment known as the t-shirt.This specific 3year tee is a flip on the classic pictogram of the peace sign, but with three fingers up - one for each year that Cali now celebrates! Fat outlines on the hand make this looks like a famous cartoon, and that impression in further enhanced by the classic font commonly associated with that cartoon that is also used on this tee.This tee is a colab that is at least as strong as Queen & David Bowie!